BFM Business: enterprises must innovate by the usages
Nathalie Croisé focuses today on innovation by usage to create offers and business models that make sense. Innovation by technology and R & D was born in the 19th century. Innovation by the brand...
View ArticleThe Value of Design Research
We are glad to support “The Value of Design Research” conference, to be held in April in Paris! Design managers and business professionals from around the world will gather for four exciting days...
View ArticleLe Monde: design upside down
In the daily newspaper Le Monde, Véronique Lorelle investigates about the sensory design, while the D’Days design festival opens on the “Experiences” theme. She notes that “The sensory design is on a...
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Les Echos: the innovation tomorrow will rely on the Experience of users
Photo (c) Les Echos 2015 An opinion column by Christophe Rebours published in Les Echos. Recent developments in the economic world have brought about a new paradigm of innovation based on the...
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We are so proud to REINvent Paris!!
We are very honored to announce that InProcess has been selected to Reinventer Paris (the City Hall contest to reinvent Paris) with the EDISON LITE project! InProcess will contribute to invent the 1st...
View ArticleLa Tribune: Empathy is a great growth lever
Interview of Christophe Rebours regarding The Experience: the New Engine of Businesses in La Tribune, one of the main business outlets in France. The main idea of this book is to put the human being at...
View ArticleBusiness & Marchés: Christophe Rebours –“Companies must build an experience...
In a world that is experiencing major economic, social, technological upheavals, how can companies demonstrate their added value? By focusing on experience, advocates Christophe Rebours. Founder and...
View ArticleLe Nouvel Economiste: The Transformation of French-style Management
Interview of Christophe Rebours regarding the impact of human-centric approaches on traditional management in France. We are entering the third era of businesses. The first one was mostly driven by...
View ArticleL’Obs: Strategy – How to resist Uberization?
You feel your company overwhelmed by change, unable to capture new trends and propose innovations that make sense? Are you afraid that it will end up like Kodak facing Instagram, or a neighborhood...
View ArticleMarketing & Innovation: The Experience, the New Engine of Businesses
Marketing & Innovation, an online media specialized in prospective marketing, published an article dedicated to The Experience, the New Engine of Businesses written by Christophe Rebours and Inès...
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